Many people will
tell you that to have solid Chiropractor SEO, you should incorporate as much
technical SEO as possible. Technical this, technical jargon that. While
technical SEO is definitely an aspect to your overall SEO, it should not be so
heavily relied upon. Just like makeup is
a finishing touch that makes you look better than you really do, technical SEO
will make your site look more attractive and appealing on the outside.
However, the real substance comes from what’s within. Makeup can only go so far, just like
technical SEO. At some point you have to
let it be and put most of your efforts into what is underneath. The real role technical SEO should play is
just that: makeup. Put effort into it,
make it look nice, but do not rely too heavily on it to provide overall value
to your Chiropractor SEO.
The Problem: Everyone Wears Makeup
Because good SEO is becoming a pretty standard implementation in
any successful Chiropractic business, it can be hard to stand out amongst your
competitors. If everyone is
wearing makeup and looks good, how do you make your company look better than
them?
The Solution: Focus on What’s Underneath
Well, in order to stand out, you need to focus on more than just
the superficial stuff. In addition to
looking attractive, your site needs to truly be attractive. How do you relate to others? What about your company is different from the
one down the street? What true value do
you provide? How do you go above and
beyond for your patients and future patients?
On your website, do you have amazing content, backlinks, and strategy?
If not, now’s
the time to get going on it. In addition
to your technical SEO, focus ample amounts of time on the nitty gritty, bulk of
your website that is the overall content of your Chiropractor SEO. Look at the big picture and what it is you
are trying to accomplish, and then take the necessary steps to do so. Spent the necessary amount of time on
creating good, new content as well as buffing up your social media
presence. Implement effective outreach
in order to gain access to the best backlinks as possible. These tactics are only going to give your
site the most credibility possible, and make you as attractive on the inside as
you are on the outside.
